AXE • EVEN ANGELS WILL FALL

A nice sample of my copywriting skills, which picked up a bunch of awards — Grand Prix included — and gave me plenty of laughs during production. From a previous era of Axe.

Awards
FIAP - Grand Prix
FIAP - Copa de Iberoamérica
FIAP - Gold campaign
FIAP - Silver
FIAP - Bronze
Wave Festival - Grand Prix
Wave Festival - Gold campaig
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Best local radio
The Cup - Best of radio
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
Desachate - Silver
Desachate - Silver
Desachate - Best copywriting
Cannes Lions - Shortlist

Role
Storyteller, concept

Agency
Mullen Lowe

Client
Axe

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