COKE ZERO • THE ZERO DISRUPTION AD
An audio ad for Coca-Cola Zero Sugar Zero Caffeine that doesn’t feel like an ad, seamlessly blending our fizz into calming white noise.

How do you create an ad that doesn’t sound like an ad?

By transforming the iconic Coca-Cola Zero Sugar Zero Caffeine fizz into soothing white noise, it gave Gen Z a moment of calm while seamlessly integrating into their relaxation playlists.

Seven in ten Gen Zs struggle with anxiety and some form of sleep disorder, highlighting a significant need for relaxation. While Gen Z relies on white noise for relaxation, streaming it for over three million hours daily, their experience is constantly interrupted by disruptive ads — creating a tension between their needs and the advertising landscape.