AMNESTY INTERNATIONAL  —  0 VIEWS

A campaign that challenged the logic of the internet and used it to make a point that mattered.

While every video aims to go viral, this one was designed to disappear.
It started with 44,000 views, the number of women who suffer obstetric violence every year in Uruguay, and decreased with every play until reaching zero.

The initiative sparked national debate and helped push forward a law protecting women during childbirth.
Proof that creativity can move more than numbers.

Lowe Ginkgo creates The 0 Views Project — a video we should stop watching.