NIVEA — NEW DAD PLAYER
Why do most people forget online gaming when they become parents?
Simple. Because there’s no pause to it, and neither will your baby wait until the game gets to the end nor will your opponent wait if you need to take care of your baby.
So, for Father’s Day, we came up with a simple idea for Nivea Men. Just three letters added to a gamer tag created a community of dad players who protect each other while protecting their newborns.🕹️
Role
Senior Art Director,
Concept Development
Agency
Leo Burnett
Client
Nivea Men
Category
Food & CPG