Buchanan's partners with CPB for a campaign celebrating
"Hispanic American Duality”

BUCHANAN'S  —  THE SPIRIT OF THE 200%

Winning my first U.S. pitch was special not just for the result, but for what the idea stood for.

The campaign celebrated the duality of Hispanic Americans during National Hispanic Heritage Month, 100% Hispanic and 100% American, embracing both sides as a single identity.

It featured Olympic gold medallist Jasmine Camacho-Quinn, among other remarkable culture creators, raising a glass to those living a 200% life. One of those rare projects where brand, culture and emotion aligned naturally. 🥃 💯 💯

Role
Associate Creative Director, Concept Development

Agency
Crispin U.S.

Client
Buchanan's

Category
Spirits & Beverage

Buchanan’s partners with CPB for campaign celebrating "Hispanic American duality”.

Olympic Gold Medalist Jamine Camacho-Quinn celebrates her heritage in Ad Campaign.

Olympian Gold Medalist Jasmine Camacho-Quinn celebrates the beauty behind being 100% American and 100% Hispanic.
Embracing the duality behind her identity.

Olympic Gold Medalist Jasmine Camacho-Quinn says she's proudly 100% Hispanic and 100% Black American.
At the end of the day I'm both. Nobody can take that away from me.
Siguiente

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