FIAT — COMPLAINTS

The Fiat Ducato is a utility van.

It doesn’t have a V8 engine, and it doesn’t roar like a Mustang.

What it does have is something else: up to 10,000 possible configurations.

Which can be a great advantage. Or, depending on how you look at it, a small problem.

These radio spots played lightly with that tension, turning complexity into a simple, approachable idea. A straightforward and playful way to highlight what makes the new Fiat Ducato genuinely versatile. 🚐 🚒 🚑