HELLMANN'S — FOOD SLOT
When you work with a brand already in every kitchen, the challenge isn’t awareness, it’s imagination.
For Hellmann’s, we turned a simple truth into play: anything tastes better with it.
We built a slot machine where every spin created a new meal, three random ingredients plus Hellmann’s. Always a win.
A light-hearted way to remind people that creativity isn’t only for advertising. Sometimes it’s for dinner. 🎰🥩🥗🍤
Role
Senior Art Director, Concept
Agency
Ogilvy
Client
Hellmann's
Category
Food & CPG
Awards
El Ojo de Iberoamérica - Bronze
Maximedia - Gold
ADCRITIC - Greatest Hits of the Year
