Will Brazil keep arch-rival Argentina
out of the next World Cup?

Role
Senior Art Director,
Concept Development

Agency
JWT

Client
Sportv

Category
Sports & Games

SPORTV  —  ARCH-RIVAL FANS

The first time I woke up and saw everyone sharing my work on social media, WhatsApp and even in the news.

Not advertising people talking about advertising, but real people from all over Latin America and beyond, sharing it simply because it was funny.

And a little evil too. 👹 ⚽

Argentinians face an unprecedented situation.
They must support their arch-rivals. If Brazil doesn’t beat Chile,
Argentina says goodbye to the next World Cup.

We launched the film a day before the match and in less than 24 hours, with zero investment in media, this is what happened:

It spontaneously became news in the media of all the countries involved in the inter-confederation play-offs. Argentina included!
The match had the biggest audience of all the games in the qualifying phase. Which is great, considering it had no interest for anyone in Brazil. At least, before the film.

Why are these Argentinians cheering for Brazil's football team?

Argentinian fans try to learn the Brazilian national anthem.

The Brazilian TV channel SportTV has created an ad showing Argentine fans memorising the Brazilian national anthem.

Brazilian TV channel mocks Argentina fans ahead of crucial World Cup qualifiers.

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