Will Brazil keep arch-rival Argentina
out of the next World Cup?

SPORTV  —  ARCH-RIVAL FANS

The first time I woke up and saw everyone sharing my work on social media, WhatsApp and even in the news.

Not advertising people talking about advertising, but real people from all over Latin America and beyond, sharing it simply because it was funny.

And a little evil too.

Role
Senior Art Director,
Concept Development

Agency
JWT

Client
Sportv

Category
Sports & Games

Why are these Argentinians cheering for Brazil's football team?

Argentinian fans try to learn the Brazilian national anthem.

The Brazilian TV channel SportTV has created an ad showing Argentine fans memorising the Brazilian national anthem.

Brazilian TV channel mocks Argentina fans ahead of crucial World Cup qualifiers.
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