AXE — EVEN ANGELS WILL FALL
A campaign that belongs to another time and a different version of the brand.
While the tone reflected the cultural codes of that era, the craft and storytelling behind it marked an important step in my development as a creative. It taught me how to shape provocative ideas within the boundaries of a global brand voice.
It remains a reminder of how culture, context and responsibility evolve, and how creativity must evolve with them.
Awards
FIAP - Grand Prix
FIAP - Copa de Iberoamérica
FIAP - Gold Campaign
FIAP - Silver
FIAP - Bronze
Wave Festival - Grand Prix
Wave Festival - Gold Campaign
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Best Local Radio
The Cup - Best of Radio
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
Desachate - Silver
Desachate - Silver
Desachate - Best Copywriting
Cannes Lions - Shortlist
Role
Storyteller,
Concept Development
Agency
Mullen Lowe
Client
Axe
Category
Food & CPG
