RENAULT — RADIO RECORDED IN THE TRUNK
Some challenges test your creativity. Others test your ability to improvise with almost nothing.
The client wanted to highlight the car’s spacious trunk and had only a budget for the radio.
So we decided to record the spot inside it. Literally.
What began as a limitation became the story itself, a simple, playful way to make people imagine the space without ever showing it. 🎙️🚗
Awards
One Show - Merit Award
Cannes Lions - Shortlist X3
Clio Awards - Shortlist
New York Festivals - Gold
New York Festivals - Silver
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Best local radio
Wave Festival Rio - Gold
Wave Festival Rio - Bronze
Festival de Gramado - Gold
Desachate - Gold
Effie Awards - Silver
El Sol de San Sebastián - Silver
FIAP - Bronze
The Cup - Best of radio
Role
Senior Art Director,
Storytelling
Agency
Mulen Lowe
Client
Renault
Category
Automotive & Mobility
