All athletes need a drink that provides energy, but with Ducoco they also
have the relaxing taste of coconut water.
DUCOCO — ENERGY RELAX CAMPAIGN
Sometimes the best ideas are already in the brief.
You just need to look from the right angle.
An isotonic drink made with coconut water: designed for athletes, inspired by the beach.
What seemed contradictory became a story about balance, the tension and release that every sport and every athlete knows well.
A simple observation turned into a playful campaign reminding people that even energy can come with a sense of calm. 🥥⚡
Awards
Cannes Lions - Bronze
The Gunn Report - Cannes Sweepstakes
El Ojo de Iberoamérica - Bronze
CCSP - Bronze
Premios Lusos - Gold
Featured at Lürzer´s Archive
Role
Senior Art Director,
Concept Development
Agency
Mullen Lowe
Client
Ducoco
Category
Spirits & Beverage
