Philips promotes blenders by "creating fruits” with multiple flavors
Two fruits are better than one, so why not try a Pinegrape?
PHILIPS — FRUIT MASHUP
Not every brief starts with innovation. Sometimes it starts with perspective.
For Philips, the challenge was simple: talk about a blender that blended well.
We turned performance into storytelling, using molecular cooking to create entirely new fruits, as if the product itself could mix reality.
A playful idea born from an ordinary brief, reminding us that creativity, like blending, is mostly about finding the right mix. 🍊🥝
Awards
Cannes Lions - Shortlist X2
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Bronze
Creativity - Top 5 of the Month
Best adsoftheworld.com
Role
Senior Art Director,
Concept Development
Agency
Ogilvy
Client
Philips
Category
Food & CPG
